I don't think so. Amazon has a habit of using third party services for their blogs. This particular team may just have opted for WordPress.com, instead of TypePad, like they usually do (see http://aws.typepad.com).

Ah, right. That at least looks Amazon-y.

They could of put some effort into the logo and blog template into the new blog. It looks very blog spammy at first.

Agreed. Maybe the Silk team should read my book. :-P

Google picks up updates to sites hosted on Wordpress.com usually within minutes. Amazon registered the sub-domain that would pull the most weight for the keyword term 'amazon silk.'

It's amazing how quick Google picks up changes to Wordpress.com blogs.

So, it's just an SEM thing. They'll probably have a post to the official channel soon.

> It's amazing how quick Google picks up changes to Wordpress.com blogs.

Via PubSubHubBub, right? http://mashable.com/2010/03/03/wordpress-pubsubhubbub/

yep