Personally, I pay for Premium but I also think everyone should run an ad-blocker on Google properties. I certainly do. It's at least nice if my premium sub gives 3 cents to the creators of the videos I watch since they wouldn't be getting ad money...
That's personally where I fall as well, I pay for most sites I get a lot of value out of, but continue to run ad blockers. It's quite frustrating how many sites continue to show you ads even if you're a paid subscriber.