JIT supply lines, sales tracking and inventory software integration, and the sophisticated sales forecasting that enables, change the risk calculation. But parasitic margins seem just as bad now as ever. I'm not convinced by this argument.
That doesn't actually work very well for shoes and apparel. Demand is hard to forecast due to changing consumer tastes, and lead times are too long to adjust orders up or down quickly.
Look at what Under Armour charges and look at those horrific margins.
By comparison, big tech's operating income margins:
Facebook 42.5%, Microsoft 41.6%, Oracle 38.5%, Adobe 35.4%, Nvidia 33.3%, Qualcomm 31.7%, Intel 29.2%, Apple 28.7%, Google 28.4%, Cisco 27.5%, Netflix 21.8%, and so on.
What does that mean? My point is starting a clothing company and using manufacturers in Asia is not going to bring any notable amount of riches due to not being able to earn “parasitic margins”.
All those can help for some types of business. But as we've seen from the supply-chain disruptions since the start of the pandemic, there's also a cost of cutting things close. You can choose whether to typically err on the side of too much or too little, and you can do things that lower the likely size and probability of the error, but you can't just decide not to ever get it wrong, and getting it wrong will cost money.