For anyone living on Earth the result would be mindfizzlingly spectacular. One hundred and twenty-eight stars would appear to go supernova simultaneously, burning with such ferocity they would be visible even in daylight.
And the hundred and twenty-eight supernovae would spell out a message.
And this would be the message:
‘COKE ADDS LIFE!’
For five whole weeks, wherever you were on Earth, the huge tattoo would be branded across the day and night skies. Honeymooners in Hawaii would stand on the peak of Mauna Kca, gazing at sunsets stamped with the slogan. Commuters in London, stuck in traffic jams, would peer through the grey drizzle and gape at the Cola constellation. The few primitive tribes still untouched by civilization in the jungles of South America would look up at the heavens, and certainly not think about drinking Pepsi.
The coat of this single, three-word ad in star writing across the universe would amount to the entire military budget of the USA for the whole of history.
So, ridiculous though it was, it was still a marginally more sensible way of blowing trillions of Dollarpounds.
And, the Coke executives were assured by the advertising executives at Saachi, Saachi, Saachi, Saachi, Saachi and Saachi, it would put an end to the Cola war forever. Guaranteed.
