I almost lost a friendship on discussing that "good business is consumer-unfriendly". Because it fundamentally alters one's view of the consumerist-capitalism society we live in, it's very hard to accept for anyone invested in the system, even slightly. if one accepts that fact, then the question becomes: is there a level of user-unfriendliness that is morally acceptable? Or is it all pure and simple exploitation? Which cannot be logically answered in a clear and simple way; we just accept the status quo because we think any potential alternative would be worse, which we have no way of knowing.