> And yet, there's another big tech company, fruit symbol I think, that has played the long game of continually fine tuning the interaction points to make the integration of their parts more than the whole.

There was a recent article about another concise memo making the case to Steve Jobs for an iOS App Store, which Jobs quickly approved.

So I think the same kind of systems thinking and understanding technological ramifications of decisions at the very top, also played a large role in Apple's success.