Marketing is no more inherently trustworthy than any other form of communication. Of course it's important to have some personal ability to detect deceit, and it's also important to have systems in place to disincentivize deceit. But the fact is that, when such systems are not in place or are not sufficiently strong, of course there are many cases where people are incentivized to lie with any form of communication.
> Marketing is no more inherently trustworthy than any other form of communication.
It's less trustworthy. A simple example of trustworthy form of communication is instant messaging with people I know. I have friends who are knowledgeable about all kinds of subjects and I absolutely trust them several orders of magnitude more than any random marketing material out there. If a friend tells me they had a great experience with some product or service, I believe them.
