You talk exclusively in qualitative statements, but do you have any quantitative data to back up any of things you are saying? Its all well and good to say what you think someone should do, but without actual data to back up these statements why should I believe you? You're just some random dude from the internet, and just because you said something, does not make it true.
You say for example "Contrast your product with competitors and the current way of doing things." but what data do you have to substantiate that this is anything other than your / intuition / opinion? What kind of conversion rate lift did you clients see by implementing this particular tactic while controlling other variables to ensure the integrity of the test?
As someone who's spent a fair amount of time on CRO in the past, I appreciate that most of what you're saying is probably right as it's all broadly speaking conventional wisdom in the CRO space, but it rings somewhat hollow without actual data to back it up. I understand data sharing agreements with clients can be difficult to arrange, but had you even included data on how the tactics you're recommending had impacted the conversion rate of your own landing page you could have at least had some proof in your pudding.
You say for example "Contrast your product with competitors and the current way of doing things." but what data do you have to substantiate that this is anything other than your / intuition / opinion? What kind of conversion rate lift did you clients see by implementing this particular tactic while controlling other variables to ensure the integrity of the test?
As someone who's spent a fair amount of time on CRO in the past, I appreciate that most of what you're saying is probably right as it's all broadly speaking conventional wisdom in the CRO space, but it rings somewhat hollow without actual data to back it up. I understand data sharing agreements with clients can be difficult to arrange, but had you even included data on how the tactics you're recommending had impacted the conversion rate of your own landing page you could have at least had some proof in your pudding.