That is really useful:

> Russell Conjugation (or “emotive conjugation”) is a presently obscure construction from linguistics, psychology and rhetoric which demonstrates how our rational minds are shielded from understanding the junior role factual information generally plays relative to empathy in our formation of opinions.

> Years later, the data-driven pollster Frank Luntz stumbled on much the same concept unaware of Russell’s earlier construction. By holding focus-groups with new real time technology that let participants share emotional responses to changes in authoritative language, Luntz was lead to make a stunning discovery that pushed Russell’s construction out of the realm of linguistics and into the realm of applied psychology. What he found was extraordinary: many if not most people form their opinions based solely on whatever Russell conjugation is presented to them and not on the underlying facts.

And the last sentence:

> (Humans) fear (that) authentic emotions will get us into trouble with our social group, and so continue to look to others to tell us what is safe to feel.

By e.g. paying attention to if the speaker said "whistle blower" or "snitch"

brilliantly explored in 'yes prime minister': https://www.youtube.com/watch?v=G0ZZJXw4MTA

See also:

https://en.wikipedia.org/wiki/If-by-whiskey

this was very helpful. Never heard of 'Russell conjugation' before.

the entire mainstream media no longer just reports on the facts, but now has to in the reporters opinions and feelings too...