Here is the value:

If you were going to produce these images anyway, using some other means, it's probably costing you more than $99 a month.

I guess if you're a company with a full-time designer, probably paid $30-$50/hr, depending on the number of images you need that may work out

It’s for small business that can’t afford a dedicated designer. At the moment you pay a freelancer a couple grand to do your branding every few years and you make these designs yourself. $99/month is cheaper and is 80% as good as a freelance designer every couple of years

Founder here - I provided a few more details here:

https://qht.co/item?id=25936813

I agree with you, automated open graph images are not a problem worth paying lots of money to solve. That's pretty much the exact realisation I had at the mid point in this timeline - see the "Rebrand" section for the details.

So at that point I pivoted Bannerbear to be able to generate any kind of image, for any purpose.

New use cases are things like, generating ad variations, generating instagram posts, generating dynamic in-app images (e.g. in the welcome email for Bannerbear you get a personalized image header which is generated on-the-fly by Bannerbear) and these use cases are a lot more valuable to the end users.