Just out of curiosity - is the business model built around donations from users? This seems like a very important point for a review platform nowadays, I wouldn't necessarily trust a website like this just saying "We won't take money from advertisers", and I don't see how else you'd pay for it (unless you've just decided to dump a bunch of money in this :) )
The credibility and trustworthiness of our users is our biggest asset, so we are very careful with monetizing it too quickly. But we are definitely thinking about monetization and have a few ideas in mind:
- A Buy For Life badge/widget that companies could integrate on their website and pay us a fee.
- Providing anonymized product data for market research. I.e where do most leather boots break first? What are the stress points of kitchen knives? etc.
