How do you define high end? Because to me, and people in general out there, Apple is (always) high end in the sense that they're about as high quality as you can get as far as these kind of devices go. They don't charge "high-end" prices for some of their devices, but price isn't the metric you judge something to be high end or not.

Of course, if high end for you means diamond studded or gold plated, then we have a different case here.