I had a buddy also respond on the title thinking I was writing about contributing to RubyGems.org itself. I should have worked on the title more.
If not for a link-title mismatch, I would change it now.
Edit: URLs are still the same, but this seems to declare intent a little clearer: Bundler makes contributing to ruby gems easier.
I do want to point out that using bundler to depend on a project fork is all well and good, but I feel the big win is contributing back and eventually moving back to the latest gem. No one wants to manage a slew of forked projects.
Its great info to know that bundler allows this:
gem "gem_name", :git => "git://github.com/your_github_username/your_fork.git"