I disagree with -you-, sometimes even coders can buy into hype. If you play up someone's ego and idolize them, they'll just continue to do things like not document their code or - as wulzcer put it [save an extra two lines but cost the next person two hours of debugging]. Never thought I'd be the guy talking like this, but rockstar attitude does little positive for the team.

Kinda funny that Yelp's on this list; I see their office everyday as the elevator passes by on the way to mine, -and- they've one of the worst apis ever. haha