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Partially its about getting you to just talk to your doctor about your health issues.

A lot of people have arthritis, but don't go to the doctor. They'll pop some pain killers and deal with it like humans have forever. But a Humira commercial is designed to get them to ask their doctor about it.

Partially its get your doctor thinking about maybe updating your treatment. A lot of people just coast on whatever they've been taking for a long time. I've heard occasionally Doctors find patients who are medicines that are quite outdated.

Now all that might be worse than no advertising, but there are reasons behind it.



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