This is actually a lot easier if you have a specific niche as per your example.
Without a niche, the whole world is your target and you will not have any good place to market to.
With a niche you are able to clearly say that you have a target market and then constrain your activities to just attracting them.
When I started a fixed gear cycling forum I didn't really know anyone, so I spent time researching where they hung out, and understand the problems with the tools that they already used. When I finally pitched my product to them it was by then as a friend rather than a cold-call, and they already knew me and I they... it wasn't enough to make revenue on day one, but it was the start of a snowball effect as they each invited others.
Niches are good. If you have one look to where those people already hang out... in the real world as well as virtually.
Without a niche, the whole world is your target and you will not have any good place to market to.
With a niche you are able to clearly say that you have a target market and then constrain your activities to just attracting them.
When I started a fixed gear cycling forum I didn't really know anyone, so I spent time researching where they hung out, and understand the problems with the tools that they already used. When I finally pitched my product to them it was by then as a friend rather than a cold-call, and they already knew me and I they... it wasn't enough to make revenue on day one, but it was the start of a snowball effect as they each invited others.
Niches are good. If you have one look to where those people already hang out... in the real world as well as virtually.