Nokia wants to be Apple but acts like Dell, this does not make any sense.
Disclaimer: Being Dell is nice, but you need to think like Dell concerning their, much lower, margins. And whatever Microsoft tells you, you're just one of many and compete with HTC, not Apple.
Nokia used to have levels of consumer satisfaction and devotion similar to what Apple have.
Consistently, for about a decade (from the mid-nineties), they made the most desirable phones, with the best combination of hardware and user experience. But the user experience just didn't keep up as phones developed more features.
To continue the Apple analogy, the current Nokia smartphone experience is as though Apple had continued to push OS9 while the rest of the world moved on around them. Symbian is Mac OS classic in 2011.
It's not about consumer satisfaction but about business models. They want the high margin Apple model (into which HP also wants so they bought Palm and in which RIM is).
Then they need their own OS. That their OS setup is behind the market hurts their sales, but is irrelevant to the Apple vs. Dell business model discussion (full stack high cost high margin vs. commodity hardware low cost low margin)
Disclaimer: Being Dell is nice, but you need to think like Dell concerning their, much lower, margins. And whatever Microsoft tells you, you're just one of many and compete with HTC, not Apple.