EVERYONE feels that way. I don't bother sending around Forbes links anymore because they require so many clicks. One piece of advice - make a printable page that way we don't have to click so many times
I certainly agree. The real problem is what mandatory interstitials (not in this case, I see), AdSense boxes next to content and tiny amounts of content per page do to a site. They exude an aura closer to desperation than success. I'm guessing Forbes readers can pick up on that better than most.
I know internet publishing is a tough business, but we all know there's a problem here.