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> with much more money at stake

You can literally spend tens of thousands of dollars in FIFA - most of these games don’t incorporate any kind of cap. Even Apex Legends recently had a limited time promotion that would require in excess of $200 to get everything.

That’s right up there with gambling, cars, technology, and significant others when it comes to real life spending for most people.



Fifa is the biggest offender IMO, you can spend $10k on loot boxes and you'd still not get the top tier players in the game.

Around $150 CAD gets you around 100,000 in-game coins considering average yield from loot boxes. A player like Ronaldo costs 2.5 to 3 million coins (aka $3750 to $4500) for the first 4-5 months of each game cycle. And he's not even the most expensive card in the game, some cards trade for 15 million coins. To unlock all the top players for your team, you'd probably have to spend way over $10k. To top if off, every Sept. a new game comes out and you have start from scratch


Well, when they (publishers in general) put the chances at getting the good characters and skins behind "less than 1% chance", and fill the loot pool with useless cruft when there's an anti-dupe mechanism, it's going to be super expensive to get the exact character/skin you want.


You can play without Ronaldo, though? Who pays the 10k? Is it unsuspecting kids, or rich people who don't care?


Addicted normal folks, usually. It’s really hard to tell how much you’ve spent, with all the auto purchases and currency redirects.


But don't people eventually learn their lesson? They could use prepaid credit cards, for example?

I think the market will react, for example by preferring phones and providers that prevent dirty tricks for ripping of customers.




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