"Instead of buying pesticides and artificial fertilisers, they have invested heavily in labour and technology."
but also:
"They hadn’t increased the cost of making wine as they shifted to organic practice"
As far as the article goes, these are just claims with no evidence. I hardly imagine any solution that could maintain price and provide "sustainability".
It says in the article they had a 18% higher yield due to better soil quality. The sustainability was essentially just a convenient side effect.
Same with the auto manufacturer; they didn't cut energy costs for the marketing, they did it because the energy costs made spending for the upgrade worth it.
