I’d rather be given the option to just straight up pay for a service with assurance that my personal data isn’t being used. That is what I would like to “make them” do.
I read a statistic that claimed Facebook would only need a single payment of like $4 from it's users to operate at the same margins without selling their data. Seems like presenting users with the option of paying $10 for premium privacy could end up make companies more money. I don't use FB, but I'd sure use Google products more often if the option were available. Maybe we're edge-case users, but I surely don't feel like one. That said it's confusing the options don't exist, because from a purely capitalist perspective, the only perspective these companies have, the option seems to make sense.