And if FB went away tomorrow the companies would find another way. It's not like they weren't successful before FB came around. FB is only "critical" for as long as it exists in it's current form... which makes it not at all critical to begin with.
Right. This entire argument is semantics on the word 'critical'. FB is a "should probably be using" for publishers or ecommerce companies, but FB is not a critical component.
Reading this thread makes me think that some want FB to be a critical component simply because it makes a good premise for the argument of shutting FB down.
Odd. Reading this thread makes me think that some want FB not to be a critical component because it makes a good premise for the argument of letting them do whatever they want.