I respectfully, but wholly, disagree that it is underhanded. The CEO can know I'm doing it; in fact, the possibility I may do it can pay dividends in communication. But if I am a major investor in the company I will definitely want that point of view. Too often nobody is able to change management's perspective when it is critical to do so.
Yes, they are collecting the best data because they are collecting data from multiple points of view. That is exactly the reason to do it.
Yes, they are collecting the best data because they are collecting data from multiple points of view. That is exactly the reason to do it.