> Lyft will provide free or reduced price rides to nonprofit organizations doing critical work to improve life in cities. Apply here to be considered to receive a one-time grant of Lyft ride credit to be used to support your community and further your impact.

This seems like a good way to mix benefiting non-profits but also directly benefiting lyft by gaining market share. If you use lyft for free at work you're definitely more likely to use it in your personal life.