> Is paying for convenience inherently wrong in your world view?
I was channelling the spirit of the article.
But for me it's not that something is convenient on it's own, it's 2 things. Firstly, it's that it's shady and manipulative and that people will defend this when challenged by saying "oh it's okay I don't like to think about it, it's convenient".
Secondly because a BOGO offer (or Amazon Prime) lowers the cognitive load it is explicitly a convenient thing for us. our brains think we are both getting a deal and we are having a smooth ride. It's easier to not do the economics and it's easier and smoother for us to think less even if we spend a little bit more.
>There is also the utility value of not needing to think
>Shopping around can be time-consuming
>Spending...cognitive effort to save money
Now, making money isn't wrong, nor is hacking on psychology, but I don't see any comments in HN defending BOGO. We all like to think we are rational and that it's others who are the crazy ones.
I was channelling the spirit of the article.
But for me it's not that something is convenient on it's own, it's 2 things. Firstly, it's that it's shady and manipulative and that people will defend this when challenged by saying "oh it's okay I don't like to think about it, it's convenient".
Secondly because a BOGO offer (or Amazon Prime) lowers the cognitive load it is explicitly a convenient thing for us. our brains think we are both getting a deal and we are having a smooth ride. It's easier to not do the economics and it's easier and smoother for us to think less even if we spend a little bit more.
>There is also the utility value of not needing to think
>Shopping around can be time-consuming
>Spending...cognitive effort to save money
Now, making money isn't wrong, nor is hacking on psychology, but I don't see any comments in HN defending BOGO. We all like to think we are rational and that it's others who are the crazy ones.