That sounds pretty malicious for what basically amounts to attempting to serve you the content and ads you want.
Basically, serving you the content and ads you want can turn out to be pretty malicious. By doing so, a big company can manipulate and shape your perception. Year by year, data processing is making big companies ever more potent at doing just this. Is it any wonder that it eventually got to a point where we started seeing problems?
That sounds pretty malicious for what basically amounts to attempting to serve you the content and ads you want.