Could anyone point me toward a more comprehensive analysis of incomes from YouTube?
Specifically, I'd like to get an idea about the distribution of income across active monetised accounts. This would be far more interesting to me than looking at some - I'm guessing - statistical outliers.
What does a average channel, with modest viewers, with niche content, earn for the producer?
Not sure if it's exactly what you're after, but I know of this[0] video from CGPGrey talking about adsense specifically. There's also this[1] video breaking down the income sources for Linus Tech Tips and related channels, although they probably don't qualify as 'modest views'? This[2] is talking about twitch streamers rather than youtube channels, but it's quite an interesting breakdown too.
Yes, I'd definitely say that Linus' channel is much bigger than I'm interested in. I'm thinking of the small channels who put out quality content, b with a restricted audience. I watch some channels who make Linux and Chess videos and the content is superb, but there's a natural threshold level of views they'll get.
I was prompted to think about it after a conversation with a colleague. We were talking about the market within medicine for giving exam prep courses to med students and doctors. A recent day course we noted was £50 per student and it was sold out (about 200 people I think). The person delivering the course had multiple dates lined up across the UK.
We wondered whether it would be more profitable for this individual to use youtube (there would be numerous pros/cons to this, but that's another topic).
We could quickly do the maths to work out the income from X students, on Y dates, minus Z estimated costs, etc, for the traditional lectures... but we just cant find any data for likely youtube profits. The information seems almost deliberately obscured.
Specifically, I'd like to get an idea about the distribution of income across active monetised accounts. This would be far more interesting to me than looking at some - I'm guessing - statistical outliers.
What does a average channel, with modest viewers, with niche content, earn for the producer?