Best summary I've ever read about Logan Paul is this (since-deleted) tweet: "Watching adults learn about Logan Paul is like seeing Mt. Everest base campers leave for the summit with a windbreaker and a granola bar."

The kids didn't care, it was just another think to talk about. Source: Have kids who's friends were/are obsessed with both brothers.

People are generally not so bright and have very short memory and attention span.

The toddler model of celebrity (acting out for attention) pays off short term from the controversy and occasionally destroys themselves in the long term.