Great point. I was just watching some Saturday Night Live clips on NBC's web site. I was surprised that so many commercials one's forced to watch in their video area do not fit the mood of the site at all. Even on the Internet, when the commercials could be targeted better, they are not. This shows that traditional advertising networks that are transitioning to the Internet are still following the old approach, and it takes a new company to react to solve new problems and cater to Internet users rather than thinking of the Internet as a cheaper distribution source for traditional methods. Old media wants a "presence" on the Internet, new media lives and breathes the Internet, and is made up of regular people who are the stars to their social circle.