However I would consider clickthrough rates to be a poorly suited metric for Twitter. If you're not using Twitter to just follow your friends then your typical use case is just dipping in and reading some tweets when you have the time (the 'fire hose' model). Having one million followers does not mean that one million people will read a given tweet.
However I would consider clickthrough rates to be a poorly suited metric for Twitter. If you're not using Twitter to just follow your friends then your typical use case is just dipping in and reading some tweets when you have the time (the 'fire hose' model). Having one million followers does not mean that one million people will read a given tweet.