Yes, it is trivial. You have a warped perspective of importance if you think giving the nod to a new mail app is some holy thing.
I tell my friends about new apps, startups, and projects all the time. None of them think I'm staking my reputation when I shitpost about some new thing in Slack.
I don't think the parent is claiming its a holy thing. But I certainly feel the same way.
My reputation is worth more to me, than trying to get higher up in a queue to a product i haven't tried. I don't share things with people lightly, and there are clearly a bunch of us out there.
Any certainly, nobody is advocating that our view of the world is the correct one, just that we hold that view.
The distinction is that if I see a billboard (or magazine ad, or TV commercial) advertising a product I don't think that I have a relationship with the billboard and they know me pretty well and have my best interests at heart... so I don't think that if this particular billboard that knows me so well is promoting a product to me then it must be a pretty good product for me (especially because this billboard doesn't usually go out of their way to recommend products to me).
But if a friend of mine recommends a product to me, well, I do think all of those things.
But you're not giving the nod to it -- you don't even know yet if it's any good or not -- you're only telling them about it because you've got something to gain yourself from doing so.
This is the essence of the crap filled internet. Everyone makes these local trade offs and before you know it we all lose. We are prisoners of the dilemma.
I tell my friends about new apps, startups, and projects all the time. None of them think I'm staking my reputation when I shitpost about some new thing in Slack.