You've described a lot of the reasons I loath going to the theatre. The sounds are overwhelmingly, painfully, intolerably loud- the screen is large enough to cause motion sickness unless you can manage to get a seat near the very back of the theatre, the entire experience has migrated toward such an extreme that many people I know have just given up on even trying.

I suppose it makes a kind of sense- if sales are flailing and more people are skipping the theaters, then doubling down on your differentiator in order to try to attract more dollars from your base makes a kind of sense- but I get the impression that over the last couple of years they've hit an inflection point where they've just put too many people off the experience.