If you come up with a supplement to aid in sleeping, it's fine to conduct a study and use it in marketing to say hey, studies have shown it helps you sleep at night.
The matter becomes grayer when there are concerns about the safety of a product. I'm personally willing to trust your study that your supplement aids with sleeping, but I don't trust that you're disclosing that your test subjects also all died of cancer. You have an interest in hiding the downside of your findings to sell more product.
Put another way, the NRA's studies would find nothing wrong with arming every American man, woman and child-- for their own protection! Their interest is in selling guns. That owning a gun increases your chances of accidental death by x% is likely not a fact they will share with you.
If you come up with a supplement to aid in sleeping, it's fine to conduct a study and use it in marketing to say hey, studies have shown it helps you sleep at night.
The matter becomes grayer when there are concerns about the safety of a product. I'm personally willing to trust your study that your supplement aids with sleeping, but I don't trust that you're disclosing that your test subjects also all died of cancer. You have an interest in hiding the downside of your findings to sell more product.
Put another way, the NRA's studies would find nothing wrong with arming every American man, woman and child-- for their own protection! Their interest is in selling guns. That owning a gun increases your chances of accidental death by x% is likely not a fact they will share with you.