More like how turning on lights is easy for billions of people because someone else did the hard work of the power lines, generators, switches, light bulbs, etc.

Actually, it would be more like all of that stuff already existed, but it was a woeful and Byzantine process to get all of it lined up for your particular lightbulb.

It was a bit interesting to see, and perhaps not at all surprising, that they've been around since 2010. And they crossed the billion-dollar-valuation threshold 4 years later.