"sugru is like modeling clay when you take it from its pack. Once it's exposed to air, it cures to a tough flexible silicone overnight using the moisture in the air. [It] is designed to stick to as many other materials as possible. It forms a strong bond to aluminium, steel, ceramics, glass and other materials including plastics like perspex. When sugru cures, it's flexible rather than rigid. Which means that you can repair things that need to be able to move like textiles, cables, or shoes."
I watched the video, and had absolutely no fucking idea what the point was, or what it was, or anything. she just stuck some orange shit to a pair of scissors.
What benefit does that give? What makes this any better than existing products like milliput, green stuff, fremo or JB Weld, other than the fact it is marketed online to "hackers"?
I cant find any information that would tell me why I want this product, so I can only assume the market is people who don't know of existing cheap products to get the same effect.
I had a chance to examine some at Maker Faire and it has a rubber feel. Do any of these other materials? I'd be interested in alternatives because Sugru isn't cheap.
The products I mentioned are all hard once cured, with various surface textures.
Depending what you want silicone sealent (the kind you can buy in a hardware store for a few dollars for a large tube) may do what you want.
I just object strongly to buying a product whose main strength appears to be their marketing campaign, with no real information on the actual product being given out beyond how awesome it is.