It's basically a publishing system. On Twitter I generally put only professional broadcasting related items for 90% of the content. Blog posts, that kind've thing. I rarely even read it.
There's even an app in the Mac App store that a friend of mine wrote called Wren that is just a simple little "store and tweet" system. Doesn't attempt to read anything, just lets you keep it on your desktop to tweet stuff periodically. That sums up my usage of Twitter.
It's largely replaced press releases. While people used to send out releases to outlets, now they tweet it and outlets follow you and report if they think it's news worthy.
There's even an app in the Mac App store that a friend of mine wrote called Wren that is just a simple little "store and tweet" system. Doesn't attempt to read anything, just lets you keep it on your desktop to tweet stuff periodically. That sums up my usage of Twitter.
It's largely replaced press releases. While people used to send out releases to outlets, now they tweet it and outlets follow you and report if they think it's news worthy.