How is this different than evaluating any other white collar job, other than perhaps sales? Accounting, marketing, lawyering, HR, etc, all suffer from the same issues: no great quantifiable metrics, activities that are hard to tie to actual revenue, gameable metrics.
Maybe it is just me, but I haven't read any "how do you know if your marketer is a good one" posts, but I see many on how to evaluate developers.
It's rare to have your marketer leave and then, three years later, have your company collapse into bankruptcy because they did something a bit unusual way back when. That's different.
I realised on the train today that outside of our bubble, 'developer' means 'of housing'. I was, for a good moment, very confused by a fellow passenger's newspaper headline...
Maybe it is just me, but I haven't read any "how do you know if your marketer is a good one" posts, but I see many on how to evaluate developers.