Notable the article is from Canada. Here in Canada virtually all retailers have been using chip+pin for a good number of years now. The same in the UK, where they have been using it for over 10 years. Retailers have to use chip+pin to avoid fraud liability.
In the USA, however, a lot of retailers were still using signatures up until a year or two. It seems to be only in the last year that retailers are starting to move to chip+pin. I think it is simply the large number of credit card terminals, and the cost of upgrading them all.
They are not moving to chip and pin, but chip and signature: very different.
Now, the internet being a bigger share of retail every year, chip and pin is not an improvement: what we need is 2FA across the board. You have my CC number? Great. Without my 2FA secret, you won't be able to charge me anyway.
This 2FA beats a pin, and would make payment fraud so much smaller, it'd become a minor thing, but good luck finding a bank in the US offering such feature for all charges.
>They are not moving to chip and pin, but chip and signature: very different.
No, that's not quite true. They are moving to chip+pin, but some card issuers are not currently issuing PINs. However the machines themselves fully support chip+pin (and I can confirm this, as most places in the USA now require me to enter a PIN for my card).
And even if you want a PIN for your card, the credit card company doesn't know how to give it to you. Last summer, before I went to a conference in Canada, I called all 3 of my credit cards's customer service departments trying to get a PIN (American Express, Discover, MasterCard), and none of them would issue a PIN for my chip'ed card. I don't think any of the CSRs even knew what I was talking about. One even told me that PIN's were "just for debit cards". Sigh.
Some European banks implement that second factor, although most commonly using an SMS or phone call.
Mine only does it when the transaction is large, or unusual. I get a call asking me to confirm the transaction. Maybe they ask some other information, I can't remember.
I've only had it happen for over-the-phone purchases, and when using a debit card to transfer about £5000 via TransferWise.
I haven't been to the USA for a while, and most other countries have a working (not new) Chip+PIN system, but I assume magstripe transactions would be considered higher risk too.
It's been easy for me - I call my bank ahead of time and tell them where I'll be going,the duration of my stay and my number while I'm there. They usually ask for a backup number just in case I'm not reachable.
In the USA, however, a lot of retailers were still using signatures up until a year or two. It seems to be only in the last year that retailers are starting to move to chip+pin. I think it is simply the large number of credit card terminals, and the cost of upgrading them all.