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>> There's this idea that people will buy everything Apple does, or that people put down things until Apple does them.

Part of the problem is that Apple / Steve Jobs sometimes helped perpetuate this idea.

Some examples:

* Steve Jobs saying video on an iPod type of device was pointless

* Steve Jobs saying that apps were pointless on the iPhone and that the web apps were good enough

* Apple putting out a TV ad emphasizing that the iPhone had the perfect screen size because your finger could go from end to end

Apple dislikers predictably misinterpret this as Apple taking an ideological position when all Apple is really doing is just trying to control the marketing message on what they think really matters with the current release of a particular product.



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