I was wondering how Apple PR would handle this issue, and they are being very clever. They try to frame this purely as a spat between Apple and Adobe. And lets face it, nobody really likes Adobe nowadays because of various issues about cross-compatibility of Flash and their attempts to kill HTML 5. So of course Apple is confident that once the issue is framed as a spat between Apple and Adobe most developers would go on Apple's side.

But is that really the main issue? If you think about it, the controversial section of the agreement affects much more important issues that Adobe and flash.