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> Writing an "objective" ranking function (for any values of "objective") in an open, and distributed manner is structurally not favoured by humanity's current incentive structure.

Why not just take humanity out of that picture, then?

With the current AI/deep learning hype everywhere, why not start developing an AI-driven search system?

I think for it to produce the most relevant results, it will need access to your browser (or be a browser) or better yet, work at the OS level, so it can have a better idea of the current context you're working in, and learn from your habits and preferences. Say I'm coding and have an IDE and a bunch of dev-related websites already open, so the AI gives more weight to development-related results. If I've been playing a certain game a lot then it should assume that I'll be looking for stuff related to that game. And so on.

So, the index would be globally accessible to all computers, but the ranking will be unique to each individual user.

Something like this could very well be the actual beginning of a true A.I. "butler," more so than Siri and whatnot.



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