"If you’re a brick-layer who employs other brick layers and also employs a sales person, driver, accountant and all the other business components so that your business runs while you’re not there, you CAN scale."

So yes, Chili's scales. The owner(s) of franchise granting rights makes money from franchisees while they sleep. The owner of each franchise makes money from wait and kitchen staff while they manage their money and buy another franchise.