I just started working on a small app with my friend and it's nice to know that we at least did some of the right things from the start.

I always start my projects by closing my eyes and going through all the steps that a user will take before they are "into" the application. Ever since I started studying HCI I love to do this sort of meditation. Some people say "OM" I say "usability" :).

We haven't purchased outside sourcing, we're just using one of our own servers. I think we will before launching the beta.