Since most of us seemed not to know about it, and since this could be useful to many of us, it's not totally clear to me that "click bait" applies here.
Don't be a twat. Someone posted a link to genuinely useful info that many people wouldn't have been aware of. So it's not linkbait. Look up the definition.
haters gonna hate, some people don't like to see "Microsoft" and "free" in the same sentence, unless it's something bad about the company. Of course MS does this for its own business, and why not, that doesn't make it any click-bait title...
Well, it is "free as in beer", with some strings attached (90-day usage limit, no production use); still very useful for testing (this used to be at modern.ie, apparently moved to a new address).