It's not that clear cut, it can be random due to timing for startups that just raised. Name me some crappy startups you think will fail, I'll name you lots more that make a great product, but couldn't stay solvent either.
Yeah I was going to say good decisions aren't made when investors start to panic. Or consider GM maker of fine crappy cars. They went bust in 2009. Companies are often long expenses and short profits. Meaning they commit to certain level of expenses capital or otherwise, yet their profits depend on near term sales. Business dries up, balance sheet goes red and if they can't borrow money, they go belly up. Rock solid business, gone.
At which point making a great product has become enough? Making great things and having great ideas in business does not entitle you to survival. Investors are particularly twitchy right now, there might be some casualty among the just, but believe me, time is due for wiping the drawing board and deflate the huge egos of productless founders who just hide behind startup jargon and easily raised money.
