Also, I recommend Don't Make Me Think, by Steve Krug.
I'm a terrible designer, but have learned a few simple things from these books and other great designers.
First, here's what's most important:
- Copy (most important!) - Size/Shape/Position
Much further down:
- Font and colors
Second(paraphrased from Krug's book):
1. Does this site offer something of value that I want? 2. How hard is it to extract that value?
Also, I recommend Don't Make Me Think, by Steve Krug.
I'm a terrible designer, but have learned a few simple things from these books and other great designers.
First, here's what's most important:
- Copy (most important!) - Size/Shape/Position
Much further down:
- Font and colors
Second(paraphrased from Krug's book):
1. Does this site offer something of value that I want? 2. How hard is it to extract that value?