It reduces the severity of flu outbreaks for a population by reducing the likelihood and severity of infection for individuals.
Just like covid vaccines, flu vaccines also protect unvaccinated people by making it less likely for them to be exposed to the virus in the first place.
The critical thing that antivax people miss is that they are both individuals and members of a population. Reducing the odds of infection for individuals has an exponential effect on reducing the odds for a population.
Oh yes! Where I am (UK), the public messaging during the later stages of Covid had everyone convinced that we needed to both vaccinate and keep up all sorts of existing restrictions, to stop Covid spreading and mutating. Everyone who doesn't take all the precautions and catches Covid is a potential source of the next variant that might kill grandma!!
How does the flu vaccine work, except by providing some chance of protection to those taking it?