It's a balancing act. If you want to be found by searches for your title, you have to have a branded title (that if needed you could trademark). If you want to just use your top keyword as your name, it's going to be much harder to rank for it. I think the best path is to use a small subtitle - "Branded Name - Keyword Phrase"
That's a good way to be sure you can be found. If you type "Vima"[1] in the app store, I guarantee you find my apps :-)
[1] Vima is greek for "pace", which is how we came up with it. Full title is "Vima - GPS Run Tracker"
That's a good way to be sure you can be found. If you type "Vima"[1] in the app store, I guarantee you find my apps :-)
[1] Vima is greek for "pace", which is how we came up with it. Full title is "Vima - GPS Run Tracker"