I'm suspicious of products that are heavily promoted. If anything, I'm doing the ad purchaser a favour by not having their blinking ads shoved down my throat.
Pretty much any form of animation on a page causes me to stop reading it, until I can find some way of eliminating it. Too many ads are animated to risk going without an adblocker, flash blocking and disabling of autoplay etc.
And it's not just ads. It's currently fashionable to have all sorts of slide overs as you near the end of an article. Those cause me to stop reading too, until I've killed the elements that caused the slide over. Similarly with floating page headers (vertical space is at a premium), floating social button menus, etc.
And of course, then there's custom fonts. For years, I viewed the web with custom font downloading disabled, until the near ubiquity of FontAwesome forced me to concede. But I still run a plugin to disable font choices, and will run pages through a Readable bookmarklet if the designer has prioritized style over legibility.
I don't really see the relationship between me and site publishers as a social contract. It's much more hostile than that. They try to ram an incredible amount of crap into my sensory input, and I defend myself from their assault every way I can.
Pretty much any form of animation on a page causes me to stop reading it, until I can find some way of eliminating it. Too many ads are animated to risk going without an adblocker, flash blocking and disabling of autoplay etc.
And it's not just ads. It's currently fashionable to have all sorts of slide overs as you near the end of an article. Those cause me to stop reading too, until I've killed the elements that caused the slide over. Similarly with floating page headers (vertical space is at a premium), floating social button menus, etc.
And of course, then there's custom fonts. For years, I viewed the web with custom font downloading disabled, until the near ubiquity of FontAwesome forced me to concede. But I still run a plugin to disable font choices, and will run pages through a Readable bookmarklet if the designer has prioritized style over legibility.
I don't really see the relationship between me and site publishers as a social contract. It's much more hostile than that. They try to ram an incredible amount of crap into my sensory input, and I defend myself from their assault every way I can.