What you are seeing is "drive by committee" that is so cancerous in companies.

Are you seriously telling me that not one soul at Apple has thought, "Well, silly us, we are making enough money that we can regularly run AppStore commercials on TV and we are also an amazingly innovative company. So let's build a transparent system that works really hard with those developers that are making us so much money."

Someone really needs a spanking. I'd be happy to provide.